Here is a rudimentary dot plot of Chandoo’s data: The symmetry is appealing, but the ability to compare two bars that strike out in opposite directions is compromised. In Tornado Charts and Dot Plots I described a different type of chart, variously called a tornado chart or a funnel chart, which compares two populations by plotting bars either to the left or to the right of the middle of the chart. In the tornado chart above, one could not be so confident in these estimations. Because of the shared baseline along the left edge of the chart, it’s easier to judge that in Phase 2 and in Phase 3 the values are respectively a bit over and a bit under 50% of the value in Phase 1. This also makes it easier to compare relative values. This gives better resolution to the values (wider difference on the chart for the same difference of the measured quantity). One improvement is to move the bars to one side of the chart. One can still use a bar chart to represent the quantities at each phase of a process. In fact, a better representation would be a Sankey Diagram (see below), which accounts for the losses through the process. In a real funnel, there is no loss of this quantity, in fact the flux of the quantity past a point must increase to account for the decreased opening size. The quantity decreases because some of it is removed from the stream or blocked from proceeding. In this incorrect metaphor, a funnel is used to show an ever narrowing amount of something (sales, in Chandoo’s example) the further along the stream the process goes. The problem with Funnel and Pyramid charts is that they usually suffer from a misapplication of the funnel metaphor, and Chandoo’s is no different. I’ve written about Funnel Charts (Bad Graphics) and Stacked Pyramid Charts (Bad Graphics) before, and Chandoo’s doesn’t suffer from a misuse of 3D and shading effects. Technically his protocol was okay, and the result looks, well, like a funnel.
#Make a funnel chart in excel for mac how to#
If you have city, state, or other location data, take a look at how to create a geographical map chart in Excel.Chandoo wrote a tutorial about Sales Funnel Charts in Excel. To resize it, select it and drag inward or outward from an edge or corner. To move the chart, simply select and drag it to its new spot. Once you finish customizing your chart, you can also move it or resize it to fit nicely on your spreadsheet.
Chart Elements: Add, remove, or reposition elements on the chart like data labels and a legend.On top is Chart Elements and below is Chart Styles. Select the chart and you’ll see two buttons appear on the right. With Excel on Windows, you have a couple of additional ways to edit your chart. This opens the Format Chart Area sidebar where you can use the three tabs at the top to adjust these chart items.
If you’d like to customize the line styles and colors, add a shadow or 3-D effect, or size the chart to exact measurements, double-click the chart. Select the chart and click the Chart Design tab that displays. Next, you can add or remove chart elements, choose a different layout, pick a color scheme or style, and adjust your data selection. Click the default Chart Title text box to add a title of your own. The best place to start when editing your chart is with its title.
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